Accounts Receivable Management Featured Article

Before You Reach Out to Customers, Ensure You Know the TCPA Rules

April 17, 2014

Every contact center today understands the “Telephone Consumer Protection Act,” or TCPA. First introduced in 1991, the TCPA has been amended many times to keep up with technology, and has had a federal do-not-call registry added under its umbrella. The purpose of the TCPA was to curb telemarketing abuses and avoid transferring costs to consumers at a time when mobile phones typically included fees for incoming calls. With the advent of VoIP telephony, text messaging, instant messaging, Web communications and other more modern channels, the TCPA has had to move and change to accommodate. In October of last year, the TCPA was amended yet again to ensure that marketers have express written consent from customers before they use certain common types of outbound communications. Today, the TCPA spans autodialing, texting, calls to cell phones, faxing, certain landline calls, express consent and more.

For this reason, the TCPA is more relevant than ever for marketers. Considered by many to be rules only for cold-calling outbound dialer-based marketing, it’s so much more than that. Simply calling an existing customer today could get a company in trouble if they’re not aware of the rules, particularly if the company is calling a mobile phone number or it’s using an automated outbound message (“robocalls.”) Fines are high, and no company today can afford to make missteps with telemarketing legislation.

TCPA litigation has been increasing significantly in recent years, according to the Federal Trade Commission (FTC (News - Alert)). The number of TCPA-related cases filed in 2012 increased by 34 percent compared to 2011 and was more than three times the number of cases brought in 2010. According to the agency, part of this rise may be attributed to the increased use of mobile messaging, combined with the enormous potential damages possible under that particular statute. Every individual text, call or fax that is found to be in violation of the TCPA can result in damages from $500 to $1,500, and there’s no limit on the number of violations that can be included in an individual suit. In addition, class-action TCPA litigation is becoming more common.

Given all this, are you ready to reach out to your customers? It may make you nervous…understandably so. On Tuesday, April 29th at 11:30 am EDT, Interactive Intelligence (News - Alert) will sponsor a Web event designed to educate marketers about the implications of TCPA today. The event, entitled, “The Pitfalls of TCPA and Its Impact on Your Business: Up-Selling, Telemarketing & Collections,” will feature speakers Mike Bevel, Editor of InsideARM; Martha Buyer, a telecommunications attorney; and Interactive Intelligence Product Manager Chad McCormick. The event has been designed to help attendees navigate TCPA’s increasingly complex governance in order to improve adherence while maximizing performance. An extensive Q&A will follow the Web presentation, during which Bevel, Buyer and McCormick will answer live audience questions.

More information and registration information may be found here.  




Edited by Maurice Nagle

Article comments powered by Disqus

Related Accounts Receivable Management Articles

FTC Staff Provides Comments to CFPB on Mobile Financial Services

Federal Trade Commission (FTC) staff commments on what it is doing on protecting mobile payments users. [ Read More ]
09/19/2014

The National Consumer Law Center Finds Collective Impact of Medical Debt is 'Enormous'

The National Consumer Law Center study says CFPB needs to take action on medical debt practices. [ Read More ]
09/19/2014

TrueAccord Closes $5 Million in Series A Funding for Machine Learning Debt Recovery Solution

Founded in 2013 by tech veterans from Silicon Valley, TrueAccord is a first-of-its-kind tech platform that seeks to transform the debt recovery system through automation, behavioral analytics and a human approach. The company's automated debt recovery platform helps to bridge the gap created between creditor and debtor by illustrating the behavioral patterns of those in debt and how to deal with them in the best way that results in recovering outstanding payments. Now, the company has announced … [ Read More ]
09/18/2014

Wipro to Offer Chesapeake's Financial Suite

Wipro, a leading information technology and consulting company, and Chesapeake, a premier financial software solutions firm, have announced a global partnership today. The alliance will allow Wipro to offer Chesapeake's suite of financial software solutions, encompassing Reconciliation Management and Balance Sheet Integrity (T-Recs Enterprise) as well as Treasury & Cash Management and Bank Payment Management (SmartTreasury and SmartAnalysis). They will be offered both as a cloud-based applicatio… [ Read More ]
09/16/2014
FREE Accounts Receivable Management enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!